The Significance of Marketing Communications Essay

The Significance of Marketing Communications - strain ExampleConsequently, the family must communicate with the existing and potential consumers. Communication takes the form of sales packaging strategies and advertisements. Marketing success only comes when a company has a comprehensive understanding of consumers demographic structure. Nike Company, for instance, employ catchy word just do it to attract customers for its crossings (Foster, 2011).Despite establishing attractive and quality products for consumers, a competitory market would demand that there exist goodwill among the company and consumers to foster hope that the product on sale will succeed. Such hopes help in building loyalty that keeps consumers to company in question products (Hill, 2014). Marketing communication strategies, therefore, are vital in building good image between it and the citizens as a leading corporate. The image building process becomes a reality when company publicizes its gracious activiti es.Communication also improves the competitive advantage of the company over competitors (Dahlen & Lange, 2009). The company maintains a pucka advantage over its competitors. The company in question can use communication effectively to get word the competitors weakness to its customers.Communication also helps companies to attract talents that the company need to by demonstrating to employees that the company provides the best work environment. Through publications, annual awards provide for the list of best companies to work.Ashton, J. K., & Pressey, A. D. (2011). The Regulatory Challenge to brand An Interpretation of UK Competition Authority Investigations 1950-2007. Journal of Marketing Management, 27(9/10), 1027-1058.