Potbelly Sandwich Shop Essay

1.Identify and describe Potbellys strategy in term of w ar (present or new) and market (present or new).Potbellys strategy in terms of product is to offer all sandwiches at one price regardless of what becomes on the sandwich. All of the meat is cut fresh in the store, milkshakes are handmade, and cookies are freshly baked on site. The company hires nice commonwealth because they sell an experience, not just a sandwich. Potbelly is focused on selling good food, having a nice environment, and a friendly experience.The store does not necessarily have a marketing budget. The commence promotions based off of store openings or around local anesthetic charities/programs. At one location they gave out-of-door a free sandwich to each person who gave a cash donation for a local organization.2. How would you describe Potbellys positioning strategy?Potbelly has many different stores that range in many different sizes. Some stores are very small and based in airports, other stores are ve ry large. Many stores have an outdoor patio area during warmer months. Potbelly selects mostly urban locations where there are not a lot of sandwich chains. The stores are homey and even proffer real books for customers to read or borrow. The main market for Potbelly is young professionals under the age of 35.3. What types of environmental opportunities and threats to you see in Potbellys external environment? How might they impact Potbellys current strategy?I personally feel that Potbelly has a great thing press release for them. Compared to other sandwich chains they are not the same in any way. Locally, the main stores that come to my head are Subway, Jimmy Johns, and Hungry Hobo. These stores are all based on very dissipated service. You are more than welcome to sit down and eat, but nothing really keeps you there in any event the food. Potbelly offers an experience with each meal. Some locations have live music that you can enjoy or books that you can sit and read. You are o ffered more than just a table to eat at when you are at Potbellys you are offered a complete experience.